Inside Marketing: Social Media

BY VEENA KASHYAP Happy New Year! I hope you had a fabulous holiday season. Now that you’ve had some downtime, let’s get back to business, shall we? Last fall, I kicked off a series of posts focusing on the building of an author platform. As you may recall, my...

Inside Marketing: One Is The Loneliest Number

BY DIANE JORTNER Writing is a Lonely Business. But does it have to be? The one complaint I hear from writers is that it is such a solitary career. Often novice and established writers complain that even family members don’t get excited about what they are doing or the...

Inside Marketing: Quality Content

BY VEENA KASHYAP Last week, I discussed what an author platform is and isn’t and why it is important every author build a solid platform. As a refresher, an author platform is about how you connect with and create buzz about your work. The key components of a solid...

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