Inside Marketing: Taming the Beast

BY CELESTE COX Social Media: The Not So Unfriendly Monster For some of us, and quite possibly all of us writers, social media is a feared concept. An it-must-not-be-named that we promise we will work on, but never really do. It’s the monster you know is living under...

Inside Marketing: To Blog or Not To Blog?

That is the question! BY BUNNY MINER Author Blogging 101: When to Start a Blog Whether you want to hear it or not, blogging is your friend. You’re probably thinking, but who wants to hear what I have to say? or I’m no expert, nobody will read it...

Inside Marketing: Instagram: Get the Picture?

The new way to Market! As an author, consider if your target market uses Instagram. If you are going for young readers (teen-30s). I think the answer is a huge yes! Next consider your publishing group. When a group wants to interact together and draw a following, they...

Inside Marketing: Salt City Steamfest, baby!

This week marked a first for the X as we participated as a team in a convention. The Salt City Steamfest is a rollicking immersive adventure for fans of steampunk in all its manifestations: the role playing, the literature, the merchandise—all were in heavy evidence....

Inside Marketing: Warming Up for the Pitch

BY AMANDA ELLIOTT Let’s make this brief . . . That is the goal of today’s marketing blog and should be the goal of your pitch. The term “elevator speech,” which is regularly utilized in corporate America, is also used when discussing a pitch. Many authors believe this...

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